Paul Mitchell the School CASE STUDY
- Categories:
Social Media, Paid Advertising, SEO, Lead Generation
- The Client:
Paul Mitchell the School (several locations)
- The Brief:
We did work for several locations of this franchised business. The schools depend upon enrollment to stay profitable. This is a high ticket item (between $6,000-$20,000 depending on location and program) so leads are highly valuable. We were tasked with generating qualified leads. We saw significant increase in year-over-year leads for all locations.
The Plan
Create and follow a carefully curated social media content calendar.
Generate high intent leads through Facebook and Instagram ads.
Ensure basic SEO practices were followed and create highly engaging blog/article content.
The Result
Bottom Line: 274% Increase In Revenue
- Location A - 55% increase in online leads per month
- Location B - 106% increase in online leads per month
- Location C - 211% increase in online leads per month
- Locations D - 493% increase leads from year one to year two
Testimonials
What this Client said
“
So the player can actually get to play through me, I am the first player, and of course I've got some boys with me, 3 other guys, all dressed up with an array of missiles and weapons, it looks to be a very very exciting game! "
Author Name
Founder & CEO
”
