When you think of blogging, many people conjure up images of the chevron prints and mommy bloggers of 2007. It might seem outdated, but in reality, there has never been a better time to start a blog for your small business, and here’s why.
There are nearly 4 billion internet users worldwide, and they could all be potential customers. Having a blog filled with articles aimed at driving traffic to your website is one of the best ways to boost your business in 2021. Here’s a look at 3 ways that maintaining a blog can do just that.
1. It Increases Web Traffic
Take a minute and consider how potential customers can find you online. Maybe you hand them a business card with your web address on it and they type it directly into their browser. That’s great, but those kinds of experiences are few and far between. So maybe you pay for ads on social media. Some people might find it interesting and click the link to your website. Others will write it off as spam, which is unfortunate considering the amount of money it costs to run ads on social media.
But what if you could optimize your website’s presence in search engines to drive more traffic to your site? That’s exactly the power that blogging has. Most small business websites only have a few pages that aren’t changed or updated often. A business blog expands on that and increases your web presence every time you publish a new blog post.
2. It Helps Reach Your Target Audience
Potential customers are out there, googling questions that your business can answer. Having a blog as a part of your business website can bring your site to the top of the search engine results. It’s important that at least some of your blog topics address common questions your customers have, so they find value in what you have to offer.
Customers in need and businesses that can solve those needs – it’s a match made in heaven.
3. Blog Content Can Be Repurposed
It might seem like a lot of time and effort to write a single-use blog, but the content in your blog posts can easily be repurposed for social media and other marketing materials. You can easily share links to your blog on your social media, and that makes it easier for others to share your products and information online. Your social media manager’s job just got easier!
REVITY Marketing Agency Is Here to Help
Blogging is one of the best things you can do for your small business, and REVITY Marketing Agency is here to help. We have a full house of writers, social media managers, animation experts, website designers, marketing specialists, and more to help your business grow. We focus on creating revenue with integrity, and we want the best for you and your company. Reach out to us today for a free proposal and see what REVITY can do for you.
