One of the most powerful tools to have in your back pocket as a business owner is a great website development team.
It’s so important that your website says a lot about you and the business you’re running. Many potential clients or buyers look at your website as part of the buyer’s journey’s awareness and consideration stages. So your website must guide visitors through the buyer’s journey through to a conversion. Today, we’ll focus on the top three things customers want to see on your website and what those things say about you.
Aesthetics Matter
It’s no secret that we live in a world where people are enticed by looks more than anything. Just think about how important it has become for brands to fill their Instagram grid with pictures that complement one another. The same principle goes for your website. When someone visits your website, you want to grab their attention right away, and the best way to do that is to make the website appealing to the eye.
It’s also important to understand that there’s no “one size fits all” when building a website that your potential customers find to be easy on the eyes. While it might be a good idea for a clothing company to keep their website mostly simplistic so that the eye is more focused on the clothes, the same doesn’t necessarily apply to a company that sells heavy machinery. When you start on your website development, make sure to keep in mind who you’re selling to and what they are most likely to respond to.
Ease of Use and Navigation
Even though we’re in the digital media age, it turns out that people are trying to spend less time online, meaning they want fast answers to their questions. So how does that affect your website? You’ll have to make it fast and easy to navigate. If a potential customer lands on your website and finds that it’s not loading correctly or that it’s not easy to navigate, they are more likely to leave your website without a conversion.
When your website is easy to navigate, it sends a message that you sincerely care about your customers because it shows that you care about their time. According to Search Engine Land, the following are aspects that make your website easy to browse:
- An easy to access navigation bar or menu
- Accurate navigation titles
- Clickable images with ALT text
- A functional search feature
What Makes Your Business Stand Out?
Who are you? What do you offer? And what makes your business special? These are all questions that your website should answer. According to Entrepreneur, you should consider “…writing management bios that mention your expertise, years of experience and any unique attributes or details that may set you apart from others.” This content is some of the most important verbiage that you put on your website because it will help your brand start building trust between you and your potential customer or client. Ask yourself this: “How can I tell people that my brand is better than my competitors? What sets me apart?” And once you’re able to answer that question, make sure it’s reflected on your website.
Let the Web Developers at REVITY Marketing Agency Help with Your Website
At REVITY, we have a team of website development professionals ready to help you build and maintain the website your company deserves. We’re committed to giving you all the marketing tools you need for your business to strive; that’s why we’re a full-service marketing agency that caters directly to your needs. We serve companies around the world, and we’re ready to transform yours, too. Contact us today for more information and a free proposal.
