Using video is a great way to market your business, and creating successful marketing videos is a big part of that.
More people are being drawn in by video-based platforms like YouTube and TikTok. These are platforms saturated with people looking for good content.
While “going viral” may be what everyone is going for, you can’t go wrong with a solid video with plenty of online interaction. To do that, you’ll have to be able to create quality videos that engage your audience.
And with the right approach, creating a viral video isn’t a crazy ambition. Here are nine ways to make successful marketing videos.
1. Tell a Story
Everyone loves a good story, but not many people love a sales pitch. In fact, most people despise being pitched an impersonal sale! One way to make your video marketing successful is to make your video an interesting story.
We love hearing and sharing stories. The stories we love the most often resonate with our core values or validate our sense of self and ambition.
Create stories that captivate and resonate with your audience. Focus on your ideal customer and the problems they face. Make stories about overcoming obstacles and realizing success.
Choose something inspiring, fun, or engaging. If you can do that successfully, who knows, you may even get lucky with a viral video! You can still use a relevant call to action to bring viewers back to your website, but make sure it flows naturally with the story.
2. Hook Your Audience
The hook is arguably the most important part of your video. Without a good hook, people are not going to be as interested in watching the rest of your video.
We, as humans, have a relatively short attention span. Our current average attention span is 8.25 seconds. For marketing, that means you have 8.25 seconds to convince your audience your content is useful.
While we theoretically have eight seconds to work with, try to compress your hook to be as short as possible. Aim to show what value your audience will get by watching your video in the first three to five seconds.
One suggestion would be to set expectations. Tell your audience what they’ll get — three tips for success, as an example — and use that as an outline for the rest of the video.
3. Short and Sweet
Even if you’ve got lots of good content, you don’t want to keep your audience entertained for too long; you’re only creating more opportunities for them to become disinterested or overwhelmed. Instead, keep your video short and sweet.
Don’t waste time with filler content. Be deliberate and direct. The fewer words you can use to convey your message, the easier it will be for your audience to remember and the more likely they will note it as valuable.
4. Have Fun
Don’t be afraid to have fun when creating a video! Successful digital marketing won’t happen with boring, stuffy videos.
Pour your energy and creativity into your work so your viewers want to see more. Chances are, if you get bored watching your own video, your viewers will too.
People love to laugh; they love to be shocked, uplifted, and transported somewhere new. Don’t be afraid to give viewers what they want! Be as creative as you can, and don’t be afraid to take a few risks.
5. Make Them Useful
The easiest way to ensure your survival is by making content your audience can use. As long as you are useful, you are relevant. So long as you are relevant, you stay in business.
Show your audience you are useful by giving them information they can use to improve their lives. A common way to do this is by making tutorials and hacks. Can you show your audience how to do a cool trick? Can you help them achieve results faster? Let them have it!
6. Feed on Customer Engagement
The easiest way to make new content is by asking your audience for ideas. Sorting through comments for content suggestions is an easy way to research what people are interested in.
You can also compare your best-performing videos with your worst ones and see if you can identify what made them more successful. You’ve already cracked the code to become more successful; now, you only need to duplicate it.
7. Optimize for Easier Searching
Once you’ve created the perfect video, you want to make sure it’s easy to find! To do this, you’ll want to make sure you’ve optimized your video for search engines. Otherwise, your useful content might not reach the people who need it most.
Decide what keywords you want associated with your video or what keywords you think customers will be searching. Next, use those keywords in the title and description of the video.
When those words are included in the text, it’ll make it easier for Google to find the video! It’s also helpful to make all the relevant tags and links to your product or company website.
8. Remember CTAs
Social media lets viewers quickly dog-ear content and channels they want to see more of. There is a chance the algorithm will keep recommending your content to your audience, but it’s a lot lower than if they remember to like and subscribe.
It seems simple, but people don’t do what you want unless you invite them to do it. Inviting your viewers to like, subscribe, and share your content with others is the best CTA to use in your content.
9. Use Relevant and Engaging Thumbnails
We know we shouldn’t judge a book by its cover, but we just can’t help it! You need to make sure your video has the right “cover” to snag attention and pique curiosity.
Your thumbnail should be interesting and hint at the value contained in your video. Neglecting your thumbnails may cause viewers to skim past your content.
Make Successful Marketing Videos With Revity!
Here at Revity, we take pride in the talent and work of our video and animation team. They are always looking for new technology and techniques to make our client’s videos stellar!
Contact us today if you’re interested in outpacing your competitors with video content!