Long blog posts are an important part of marketing. When connected with good SEO practices, well-written content can attract visitors and customers.
Is it worth the time investment to write long posts? It certainly is. As a business owner, you have the opportunity to instruct your visitors about your services and selling points. More importantly, if visitors find your content engaging and informative, your website will rank higher than those who choose not to include content in their marketing plan.
Length Is an Indicator of Quality
The primary benefit of long-form blogs is to establish yourself as a source of useful knowledge to those that visit your website. If visitors find your content useful and enjoyable, the higher Google and other search engines will rank your site. This is especially true if you start to see visitors return to learn more from your blog.
Blogs that are 200-300 words long don’t have the ability to convey very meaningful instruction. Blogs that are longer than 3,500 words tend to repel visitors and don’t benefit from Google’s advantages. Maintaining a consistent balance in your topics, keywords, and length will naturally present you as a trustworthy source of information.
Want to learn how to write a quality blog? It’s easier than you might think.
Long Blog Posts Attract Positive Attention from Search Engines
The ideal length of blog posts has changed with each refinement of the search engine algorithm. As of October 2021, the ideal length for the average blog post is between 1,500 and 2,000 words. While this certainly takes more time to write and organize, Google appreciates long blog posts with enough information to interest visitors.
Establish Your Specialty With Pillar Articles
As a professional in your chosen field, you may hesitate to write a wide-format overview of your service and practices. Most of the advice given by popular blog writers is to focus on your unique specialties. However, establishing your knowledge and expertise is essential for driving traffic to your site.
In essence, a pillar article is a broad description of multiple topics gathered into a single long blog. Over time, people have used Google to search for increasingly specific information and a pillar blog gives your website the ability to cast a wide net to catch the attention of potential customers. The real secret? Once the pillar blog is up, you can continually link to your own specific articles. And trust us, Google rewards websites that retain readers.
Listicles: Easy to Read, Easy to Write
Yes, it’s a funny name. But it’s a funny name for a simple blog format. In fact, you’re currently reading a listicle right now. A listicle is a simple list of items used to discuss, compare, or clarify a single topic. This format is especially useful for simplifying complex questions and generating user-friendly answers.
The divisions in this format are important for readability, as there are bound to be multiple headings and subheadings. Also, keep in mind that listicles don’t have to be numbered. FAQs and step-by-step tutorials benefit greatly from a concise list of information.
Expert Long Blog Posts Can Create Lasting Traffic
Once you have a reliable pillar blog, now is the time to become specific. Short blogs are usually written for short-term SEO gains; unless they contain specialized information (such as this list of helpful content information), it’s likely that their traffic will disappear quickly.
Long-form blogs, however, have the length necessary to dive deep into complex topics. Want to continually introduce new visitors to your website? Make yourself an indispensable source of ideas and inspiration.
Choose REVITY Marketing Agency in American Fork, Utah for Professional Content and SEO
The professionals at REVITY Marketing have the tools and expertise to take your website and your business to the next level. From SEO and content to animation and design, contact us today and make your business unforgettable.