In the marketing world, visual content is king, and creating high-quality videos has become an essential part of any successful marketing strategy. Social media platforms like TikTok offer an excellent opportunity for businesses to reach a vast audience through short, engaging video content.
If you want to expand your audience and improve your social media presence, TikTok marketing is for you. In this blog, we’ll go over the basics of making high-quality content for TikTok that’ll capture the attention of your target audience and drive engagement for your business.
What is TikTok?
First things first; if you want to market your business on TikTok, you’ll need to understand what the platform is and how it works.
TikTok is a social media app that is centered around creating and sharing short videos with followers. The app exploded in popularity with younger demographics and quickly became one of the most used social media platforms in the world.
The app has an algorithm that personalizes the content seen by the user based on their interests and viewing behavior. Because of how the app works, “going viral” is often a target of the app’s users; well-made videos can be seen by potentially millions of people.
TikTok’s unique format and focus on creativity have made it a powerful tool for businesses looking to reach new audiences and engage with their followers in innovative ways. We suggest downloading the app and getting yourself acquainted with it so you know how it works before trying to create content for it.
How to Make High-Quality Videos
Making marketing videos that receive engagement on TikTok can be challenging. To make it a little easier for you, here are the steps you should follow in order to help you succeed with TikTok marketing.
1. Plan your Video Content
Before you start filming and posting, you’ll want to make sure that you have a solid idea of who your target audience is and what kind of content they’re interacting with on TikTok. Look at popular trends, challenges, sounds, and anything relevant to your brand and your audience.
This will take some research and time, but doing so will help you immensely in your TikTok marketing efforts.
Once you have all of that information, start brainstorming video concepts. Here are a few things to keep in mind as you brainstorm content:
- Creativity is key; if people don’t like what they’re watching, they’ll scroll right past.
- Keep your videos shorter. While TikTok videos can technically be longer than 60 seconds, shorter videos usually receive more engagement. We recommend keeping videos between 20-30 seconds.
- TikTok “sounds” play a key role in the app. Choose popular sounds that fit the tone of your video.
- Include a call to action that encourages viewers to visit your site, learn more, or even just follow you.
If you’re having trouble coming up with ideas, look at what other businesses are doing on TikTok and see if you can get any inspiration from them.
2. Shoot your Video
Once you have a plan, it’s time to film. When you’re making marketing videos for TikTok, it’s important to keep in mind some basic tips to ensure your content looks polished and professional.
Before starting, make sure you have the right equipment. If you want, you can shoot your video right on the app; all you have to do is click on the plus button at the bottom of the screen. This makes recording super simple. Simply choose the audio you want to use with the video and start recording.
If you’re looking to make something a bit more polished, we recommend shooting your video with an actual camera, editing the footage, and then uploading the final product to the app.
Either way, make sure that you have the other necessary equipment. Items like a tripod, an external mic, and lighting will help take your videos to the next level. If you’re shooting video on your own camera, make sure you get enough footage before going back to edit.
Most importantly, make sure you film vertically. No one wants to watch horizontal TikTok videos.
3. Edit your Video
There are a few different ways to go about editing your video, depending on how you choose to film it. TikTok has editing capabilities built right into the app, allowing you to make adjustments to your video right after shooting it.
If you choose not to use the app to film, you can edit your footage with an app or computer software. In this step, you can add music, effects, text, or anything else you want to make your video more visually appealing. Remember to keep your video under 60 seconds during the editing process.
By taking the time to edit your TikTok videos, you can create content that is engaging, visually appealing, and effective in achieving your marketing goals.
4. Post your Video
Once your video is done and ready to be posted, there are a few things you can do to help it be seen by your target audience. Here are things you should remember to do as your posting:
- Write a good caption that goes well with your video. The caption is a great place to put a call to action if you don’t have a specific one in your video.
- Make sure to use relevant hashtags and tag relevant people or locations. This is one of the most important steps to remember, as hashtags help the app know what your video is about.
- Make sure you click “Allow high-quality uploads” before you click “post.” This will ensure that your video looks just as good as it did while you were editing it.
Get Noticed with Revity’s Eye-Catching Marketing Videos
We understand that making high-quality videos can be challenging, and that’s why we’re here to help. Revity can create high-quality videos that truly represent your brand and capture your audience’s imagination.
Our team has years of experience producing engaging content that is visually stunning and effective in delivering results. No matter what kind you need, you can trust Revity to create high-quality media that takes your marketing to the next level. Contact us today, and let’s talk about how we can help!