TikTok: What it is, and How To Promote Your Business on It

TikTok: What it is, and How To Promote Your Business on It

The newest and currently hottest social media platform is TikTok. You may only know about it if you have teens or heard about it from memes. But it’s much more than that. If you use TikTok in the right way with your business marketing model, it could yield tremendous results.

However, TikTok may not be the best platform for all businesses, but we’ll talk about TikTok and see if and how you can promote your business using it, so stay tuned.

Study TikTok

It’s essential to study TikTok’s platform to ensure you know what you’re doing on it. It doesn’t do you any good to join the platform and just wing it, or you might get shunned by its users. Remember, most of TikTok users are teens to young adults, between 16 and 24. You can’t use it as you would LinkedIn; you have to get on their level and creatively connect with them if you want to succeed on the platform. 

Most teens and young adults won’t connect with your company if you sell products they don’t care about now, such as foot insoles or back braces. Study what type of content they promote and emulate that with your products or services—again, ensuring it fits their age demographic. It’s all about fitting in with their culture naturally, creating fun and visually appealing content.

Create Fun Content

As mentioned above, you need to create fun content that connects to the users of the social media platform. Keep in mind that you don’t need to create high-quality content that’s presented formally and polished. Pull out your mobile device and start recording. The more creative and fun, the more it gets promoted. But, make sure what you’re recording fits with your business style, so don’t get too crazy.

Also, keep it simple and not serious. Show off your product or service creatively and uniquely, which will come off looking authentic and not forced.

Organize a Hashtag Challenge

A creative way to promote your business is by launching a hashtag challenge. This is done by encouraging TikTok users to create or recreate content and include your branded hashtag to it. It could be as simple as wearing or using your product and filming themselves with a unique and clever hashtag. 

For example, Chipotle’s #Guacdance campaign was TikTok’s highest-performing branded challenge in the U.S. It succeeded so well, it became Chiptole’s biggest day of guacamole sales in its history—800,000 sides of the condiment was served. Creative and fun hashtag challenges do more than just promote your business; they drive user engagement and interaction.

Partner with TikTok Influencers

Influencers are big business. When Instagram started working with influencers to promote products and services, people’s businesses exploded. Some impressive statistics include 93 percent of marketers use influencer marketing as part of their strategy. Half a million influencers use Instagram as their preferred and only channel of influence. Twenty-five percent of all sponsored posts are fashion-related on Instagram.

According to Influence Marketing Hub, nine out of ten marketers believe influencer marketing to be an effective form of marketing. Most marketers believe that influencer marketing offers the Highest Return on Investment. This was higher than the more traditional marketing tools that include SEO, social ads, email marketing, and SEM. 

Although TikTok-specific influencers aren’t huge yet doesn’t mean they won’t be soon. If you work with them now, you can widen your reach on the platform. 

TikTok is just getting started, so if you want to reach the younger crowd, consider getting on the platform. Or, if you’re looking for a marketing agency that markets and promotes your business with proven results, contact us here at REVITY. Our talented team has decades of experience and the latest and greatest technology to boost your company in search engines and on social media platforms.

Jason Ryser

Jason Ryser

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