In your quest for digital marketing excellence, you may have heard a term floating around – AdWords. What is it and how does it work? If you’ve searched anything on Google before, you’ve probably seen AdWords in action whether you realized it or not. When you search a few keywords on Google, they usually trigger a specific advertisement. It’ll pop up as some of the top ads in the search results or on the right-hand side with the heading “Sponsored Links.” These are the results of AdWords. AdWords is a service offered by......

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