When it comes to local SEO practices, you might wonder, should I be optimizing my website and pages for voice search results?
The answer is, without a doubt, yes! Voice search is becoming one of the most prevalent ways users search for answers to their questions or search for solutions to their problems. And with so many devices that have some type of voice command option, why wouldn’t it be? Let’s take a closer look at a few best practices to help you optimize your web pages to be more voice search-friendly.
Concise Yet Conversational
Think about how you would ask your phone questions as you speak versus how you would if you were typing out. You’d probably just type “restaurants” into the search bar if typing. However, if you’re using voice search, you’re more likely to say “restaurants near me” or “restaurants in Salt Lake City, Utah.”
It’s easy to see the difference between the two options. One is quick, and the other is conversational. One is fast to type into a search engine, while the other sounds like something a human would genuinely say. So with that in mind, make sure to consider making your keywords more conversational in tone.
Google Business Profile (Previously Google My Business)
One of Google’s most powerful tools for local SEO is Google My Business, now known as Google Business Profile. Essentially, it’s one of the best ways for people near you to locate your business when looking for a similar product or service.
Think about all the times you’re driving your car and said, “Hey Google, find restaurants in …” One of the first things that will show up in the search results is a list of business profile results. You’ll want to ensure that you’re on that list. Or better yet, at the top of that list.
It’s All About Mobile
Sometimes it feels like we’re beating a dead horse when we say this, but if there’s anything we want you to take away from this article, it’s how essential mobile-friendly websites are when it comes to voice search.
Take a moment to think about it. How often do you use voice search on your phone versus your other devices? Do you ask Siri or Google on your phone while you’re on the go? So does everyone else.
Boost Your Voice Search SEO REVITY Marking Agency
Whether it’s voice search, Google Business Profile, or organic SEO that you want to improve, REVITY has your back. We’re a Utah-based digital marketing company that serves local and worldwide businesses. So, if you’re ready to scale your business and see more traffic on your website, we’re happy to offer our assistance. Contact us today for a free proposal and learn more about our services and pricing.