Online shopping is only getting more mainstream, and when it comes to running a business on an e-commerce platform, Shopify is the name of the game.
Shopify is one of the most popular e-commerce solutions for online shopping due to its highly user-friendly platform. The online tool allows businesses to do everything from building their online store to taking payments. It also offers data tools, dropshipping options, and so much more. It’s an all-in-one resource for anyone looking for a way to conduct business online.
So, how did Shopify become the standard? Innovation. Let’s take a closer look at the rise of Shopify and what we as marketers can learn from it.
The Birth of Shopify
Before the beginning of Shopify, two friends set out to create an online shop for selling snowboards and related products. Back in 2005, it was apparent that there was a need for an e-commerce platform that had all the tools to make a website specifically for retailers. So Tobias Lütke, one of the two Shopify founders, built his platform for the sake of their snowboarding company.
After seeing how much their platform benefited their business, they decided to take it to a much larger scale, offering their service to anyone in the same boat they were once in. In June 2006, Shopify was created.
Why Do E-Commerce Retailers Love Shopify?
Since Shopify made its market debut, the e-commerce platform has put innovation first. From creating an app so stores can do business via their Apple or Andriod phone to allowing merchants to accept payment methods without requiring a third-party payment gateway. Shopify has created a user-friendly platform that virtually anyone can use.
And the work has paid off. Millions of websites in 175 countries are operating using the Shopify platform, and it continues to grow every day.
What Does Shopify Have to Do With Marketing?
Since Shopify is one of the largest e-commerce platforms, it’s any marketer’s job to know its inner workings and how to do marketing for the websites that run on the platform.
The following are some of the best digital marketing strategies to drive traffic to a Shopify store, according to Shopify:
- Search engine optimization
- Organic social media (TikTok, Instagram, Facebook, etc.)
- Paid ads (search engine and social media)
- Affiliate marketing
- Automated marketing (SMS and email)
- Referral programs
There are also marketing tactics you’ll want to apply to the store itself, such as the following:
- Write SEO content
- Improve the user experience
- Use targeted keywords
- Build links
- Improve website speed
- Use images, descriptions, infographics, and other visual content
- Optimize for mobile devices
- Integrate Shopify SEO apps
Need Help With Your Shopify Store? REVITY Has Your Back
Shopify is a great e-commerce platform and tool, but back it with the marketing expertise here at REVITY, and you have an excellent website that is ready to make some sales! Not only do we have all the experts here to do your digital marketing, but we also have a team of Shopify experts that are ready to optimize your site and boost your rankings.
Are you ready to scale your business and start seeing marketing results? We’re ready for you. Contact us today to learn more about us and our services.