Social Media, Marketing Automation, Lead Generation
Lambda had heard of our success with Bottega. Lambda was just launching its first cohorts of an online coding course.
We were tasked with generating leads and consulting on marketing automation.
Revity aided in filling numerous cohorts, generating high volume/high quality leads, and helping Lambda grow to a point they could hire an entire in house marketing team.
A negative link in Google search results was damaging the client’s business and reputation. An FDA warning letter had been sent that included the client’s business name. The letter was sent in response to something a 3rd party had posted on a website unaffiliated with the client.
LifeVantage had reached out to the FDA to request the letter be taken off the internet. The FDA acknowledged that the letter was not in response to anything LifeVantage had done illegally or improperly but declined taking the letter down.
The client asked us to move the link down result page and, if possible, off the first page. Starting position was number two on the first page for search term “LifeVantage.”
Revity utilized white-hat tactics to build the strength of positive LifeVantage pages. YouTube, Twitter, Facebook, and other social media profiles were strengthened and began appearing above the negative link. Meta tags and other tactics were used to show YouTube videos, Twitter posts, and other material directly on the search page – further suppressing the negative link. Additionally, unclaimed listings and directories were claimed in LifeVantage’s name allowing these links to climb rankings.
After 11 months, the negative link was on the second page of Google SERPs. A few months later, the negative link was on the third page of Google SERPs.
What this Client said