O2 Oxygen Concetrators CASE STUDY
- Categories:
CRO, SEM, Social Media Ads,
Automation/Email Marketing, E-Commerce, Lead Generation
- The Client:
O2 Assist
- The Brief:
O2 Assist has a very niche product and specific audience. We were tasked with generating leads and sales for oxygen concentrators. Our job was to generate high quality leads for a sales team and then, if the sales rep failed to close the sale, follow up with the prospect via marketing automation and nurture them to a purchase. Client sales increased due to an over 2,000% increase in leads and a decreased cost per lead.
The Plan
Generate high volume, high quality traffic from Google and Bing ads.
Optimize the site for conversions based on A/B testing and other data.
As a higher ticket item, the purchase cycle could be long so we used email automation to stay top of mind.
The Result
Bottom Line: Increased profitability (increased leads, decreased cost per lead)
- Increase social leads by over 2,000%
- Increase Paid Search (Google Ads) leads by 10%
- Increase organic search (SEO) leads by 1,500%
- Increase inbound phone calls by 52%
- 3x Website Conversion Rate
- 200% increase in leads from email marketing
Testimonials
What this Client said
