Bing Ads: Is Advertising on Bing Worth It?


If you’re in the business of search engine marketing and pay-per-click ads, you might be curious about if Bing ads are worth the spend.

In digital marketing, you hear everyone talking about Google. Their algorithm, the use of paid ads, and so much more. But what about other major search engines, like Bing? Could advertising on Bing as well have a positive impact on your desired results? These are all questions we’ll be answering today, so keep reading to learn more. 

Bing Is Google’s Worthy Opponent

Microsoft’s Bing may not be a household brand name in the way that Google is, but Bing still stacks up fairly well against the search giant. Sure, as far as market share goes, Google is still in the first place by a long shot, but that doesn’t mean that people have written off Bing altogether. 

In fact, many people might use both search engines regularly. Since the two have differing algorithms, users might prefer searching on both platforms to see which pulls the most relevant results pertaining to their question. In recent years Bing has made strides in the search engine scene. Bing is building trust as more people experiment with it, so it’s become the preferred search engine for more individuals and families than we might even realize, with about 11-billion searches taking place on Bing every month. 

So, What About Bing Ads?

Not only is there an audience on Bing that you might be completely missing out on when you just use Google Ads, but you’re also missing out on other exciting features you might not know. Like this fun fact: Bing advertises on more than just ads will also appear on the SERP for Yahoo and AOL.

Another exciting thing about Bing is that the competition is not as intense; therefore, it’s more affordable. Since Bing uses a similar auction-based buy, the lack of competition can make a big difference on your cost-per-click, and you can find yourself in a higher position for less money than what you are spending on your Google Ads. 

One of the most significant and most valuable things Bing Ads provides marketers is the transparency of their platform and search partners and how your ads perform. Bing Ads will break down your reports how you choose, frequently they are broken down into each of the search engines your ads are displayed across (Bing, Yahoo, and AOL), and each report will include details and metrics from impressions down to conversions. Think about how powerful all this data can be as you continue testing and optimizing your ads across these platforms! 

Choose REVITY for Your Bing Ads

If you’re looking for a marketing agency that can take on your Google and Bing Ads, REVITY has your back. We offer all things search engine advertising, pay-per-click, and more. We also specialize in paid social media, organic social media, SEO, website content, and email marketing. So whether you need a complete digital marketing agency backing you or just a team to do your paid search ads, you can count on REVITY to get the job done! Contact us today to get your free proposal and learn more about our services!

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Jason Ryser

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