Utah businesses across the state compete with one another, some doing well while others struggle to bring in customers, twirling signs to no avail. So what’s the deal? Are theatrics not enough to build a loyal customer base? Is it because it’s hard to read the print on the signs as they’re spinning at 100 miles per hour?
The reason some businesses perform better than others comes down to one thing: SEO. Here is how your company can benefit from SEO and digital marketing.
Digital Marketing Creates a Better User Experience
There’s nothing worse than navigating a poorly optimized website that looks like it came out of the 90s. Not only is this visually unappealing, but if your customers manage to get past the look, they won’t make it through the sluggish load times and broken animations.
A digital marketing agency can help you create a beautiful website that better represents your brand. If your website looks good and works seamlessly, you’ll get more clicks, and clicks equal more revenue. Never underestimate the power of a clean site.
You’ll Get More Leads
Search engines are the primary source of website traffic today. If you don’t have a good SEO strategy in place, you may as well not even have a website. SEO strategies target highly-searched keywords specific to your companies industry so that whenever someone searches for that term, the hope is that your name comes up on the front page.
Even if someone doesn’t click on your company first, you’ll still show up as an option, and you’re bound to get to the top eventually, where more people can start checking out your website.
SEO Boosts Credibility
You might already know this because you probably don’t do it yourself, but no one ever clicks on the second page of a search engine. Generally, the higher you rank on a search engine, the more likely someone will click on your link because they feel like they can trust your brand before they know anything about you.
Digital Marketing is Trackable
Traditional marketing is a nightmare when it comes to seeing your ROI. Traffic patterns determine billboards views, and commercials use rating systems to gauge total views. Gee, that’s helpful.
With digital marketing, you can set up different trackable conversions based on things like on-site ad clicks, page views, click-to-calls, and order completions. This is helpful because Utah businesses won’t have to send the poor intern(s) to the nearest overpass with a set of binoculars to see if anyone is looking up at their billboards.
Take Advantage of Digital Marketing with REVITY
Don’t let potential customers slip through the cracks. At REVITY, we know what it takes to grow a business to new heights, and we’ll implement next-level digital marketing strategies to help you achieve your goals. Get in touch with us today for a free proposal if you want to learn more about how SEO and digital marketing play a pivotal role in the development of Utah businesses.