Paid ads, or Google ads for business, are a prevalent tool many companies use to get brand exposure and earn leads online. Like all forms of advertising, it costs to run paid ad campaigns, but is it worth it for your business?
As a small business owner, you are always looking for ways to reach new customers and grow your business. If you want to make use of the tools companies like Google have provided, there are some things to consider.
Here are ten reasons why paid ads, specifically Google Ads, can be worth it for small business owners:
- Targeted reach:
One of the most significant benefits of paid ads is the ability to target your audience. With Google Ads, you can choose specific keywords, locations, and interests to ensure that your ads are only shown to people who are most likely to be interested in your products or services.
This can apply to specific phrases or even geographical locations. This targeted reach can be especially useful for small businesses that want to focus their marketing efforts on a specific group of people.
While paid advertising does require an investment, Google ads costs for businesses are very affordable for most budgets.
With Google Ads, you only pay when someone clicks on your ad, which means you can set a budget and only pay for the traffic you receive. That means how much Google ads cost for your campaign depends on your success.
This pay-per-click model can be more cost-effective than traditional advertising methods, where you may pay for ad space regardless of how many people see or engage with your ad.
Another feature of Google ads that makes it an incredibly useful tool is your ability to control your budget. Once you set a budget for your ads, Google won’t overspend. This way, you don’t have to worry about spending more than you plan to in a given period.
You can spend as little or as much as you like, but beware, the cost you spend will depend on your competition. The more competitive your industry, the more expensive ads will become.
- Measurable results:
Another benefit of paid advertising is the ability to track and measure your results. With Google Ads, you can see exactly how many people have seen and clicked on your ads, as well as how much traffic you are receiving from your ads.
This data can help you see what is working and what is not, allowing you to make adjustments and optimize your ads for better performance. This makes split-testing keywords and phrases much easier and more convenient.
- Quick results:
Google ads is a tool that can get you results fast. If you focus solely on SEO for your digital marketing, you can expect the process to take six months or more to begin seeing results. With paid ads, you can start generating results much faster.
The results you will begin with may not be optimized to bring in the right consumers, so you will need to do some work to optimize your campaign. This can take up to 90 days, but when you have succeeded in optimizing your campaigns, you can expect a higher investment return.
- Increased brand awareness:
Paid ads can also increase brand awareness for your business. When someone sees your ad, they may not be ready to make a purchase, but they will be more likely to remember your brand when they are ready to buy. This increased brand awareness can help drive future sales and customer loyalty.
- Ability to test and learn:
Paid advertising can also be a great way to test and learn about what works for your business. With Google Ads, you can easily create and run multiple campaigns and ads to see which ones perform the best. This can help you learn more about your target audience and what types of messages and offers resonate with them.
Google has a suite of free tools you can use in conjunction with Google Adwords. Using these tools with the analytics that come with the Google Adwords platform can help you optimize both your ads and your website.
- Increased website traffic:
Paid ads can also help drive traffic to your website. When someone clicks on your ad, they are taken directly to your website, which can help increase the number of visitors to your site. This increased traffic can lead to more sales and customer inquiries.
This may boost your SEO and assist you with building an email list or bringing awareness to your website on Google.
- Increased local visibility:
For small businesses with a local focus, paid ads can be a great way to increase visibility in your local area. With Google Ads, you can target specific locations and show your ads to people in your area, which can help drive local traffic and sales.
As only some companies benefit from a national campaign, this is helpful for businesses that are limited to a contained geographic area.
- Competitive advantage:
Paid ads can also give your business a competitive advantage over your competitors. If you are the only business in your industry using paid ads, you may have a greater chance of reaching potential customers before your competitors do.
Lower competition in your industry generally means you would have a larger market share. Google ads can help you establish that if your competition is behind the times.
Finally, paid ads offer a lot of flexibility. With Google Ads, you can easily change your ad copy, targeting, and budget at any time to fine-tune your campaigns and get the best results.
Google Adwords is designed to be user-friendly. With very little training, even the most inexperienced person can learn enough to manage and optimize Google ad campaigns.
Paid ads, specifically Google Ads, can be valuable for small business owners looking to reach new customers and grow their businesses.
While they do require an investment, they offer targeted reach, cost-effectiveness, measurable results, quick results, increased brand awareness, the ability to test and learn, increased website traffic, increased local visibility, a competitive advantage, and flexibility.
Of course, it’s essential to carefully consider your budget and marketing goals before diving into paid advertising and to continuously track and measure your results to ensure you are getting a good return on your investment. Overall, paid ads can be worth it for small business owners who are looking to make the most of their marketing efforts.
Increase Your ROI on Ad Spending With Revity
Our specialists here at Revity really know their way around paid ads. If you want to get ahead of your competition with a quickly established and optimized campaign, we may be just the secret tool you need.
Are Google ads worth it? Depending on what your company does and your industry, the answer could be a resounding yes!
Contact us today to learn how we can help you improve your return on Google paid ads.