If there’s anything you need to know about Google’s SEO algorithm, it’s that it is constantly changing. So here are the updates you need to know.
As a digital marketing agency specializing in search engine optimization, you can count on us to have the inside scoop. From an agency perspective, the constant changes to any algorithm can be both exciting and frustrating. On one level, you get the chance to try new things and implement new strategies. But now, you might find that the results that you’ve been seeing with your old method are no longer valid.
But something we always pride ourselves on here at REVITY is growth! So instead of getting irritated at algorithm changes, we’re going to embrace them. And in that spirit, we’ll talk about the most recent changes made to Google’s SEO algorithm in 2021 what to look out for in the coming year.
Page Experience
Google’s new page experience scoring system is based on answering the user’s question. So it makes sense that they would roll out a way to ensure that the top SERP results create a great experience for the user. Here are the top four things that indicate an excellent page experience:
- Core Web Vitals – You need to optimize your loading times, interactivity, and visual stability.
- Mobile-Friendly – Each page on your website should be mobile-friendly so users can navigate pages on their phones and other mobile devices with ease.
- Secured with HTTPS – Ensure your pages are served over an HTTPS, indicating that it’s a secure site.
- Accessible Content – No more pop-ups and intrusive interstitials that make it difficult for the user to navigate the website.
Link Spam Updates
As with any website or blog, you must follow best practices for your inbound and outbound links. As many SEO professionals know, backlinking is an essential part of any SEO strategy. However, link schemes have become all too common. Google’s algorithm update looks for signs of link spam and sends those pages to the back of the results pages. This type of spamming is an unethical practice, and it’s against the Google community guidelines.
Product Reviews
Google is now prioritizing products that have received detailed and helpful reviews. So if you’re selling a product, add a place for consumer reviews. As you acquire more positive feedback from customers, you’ll notice that your spot in the rankings will continually improve.
Why is SEO Always Changing?
The internet is constantly changing and expanding. There are thousands of websites and millions of web pages created every day. Google and other search engines have made it their mission to find the answer to every question, so they’re doing their best to improve the user experience with every update. As marketers, we should be striving to do the exact same thing.
Improve Your SEO Strategy With REVITY
Google’s SEO algorithm is complex, to say the least, but we’re here to be your guide. REVITY is a full-service digital marketing agency ready to help you see results from your marketing efforts. You bring the products, service, or business idea, and we’ll be there to create and implement a marketing strategy that works. So contact us today to request your free marketing proposal!
