Are you ready to make 2022 your year? Then it’s time to focus on these invaluable digital marketing trends that are guaranteed to grow your business. 

It’s no secret that the world of digital marketing is shifting rapidly. Algorithm changes. New integrations. More demand. If you work in marketing, you know that half of your job is just relearning the trends to keep up with them. 

Well, have no fear; we’re here to hit you with some of the most impactful digital marketing trends that we anticipate will be a big hit in 2022. 

1. Social Commerce 

Social commerce is one of the newest trends many brands are hopping onto. Do you ever find yourself scrolling through Instagram, and the next thing you know, you’re buying something without even having to navigate the brand’s website? That’s what we’re talking about.

Integrating new tools on your brands’ social media is a whole new way to get your product in front of the viewer.

2. Representation 

If there is anything that most consumers want to see in 2022, it’s diversity and representation. We’re talking about ad campaigns, organic social media, and influencer marketing. People want to see more genders, sizes, disabilities, races, and sexualities demonstrated on their social media feeds by brands they can come to know and trust.

If you’re a brand that relies heavily on visual aids, especially on Instagram and Facebook, start with your creative assets and look for ways to make them look and feel more inclusive. Not only will you see greater returns as you widen your target audience, but you’ll also be taking a step in the right direction as you respectfully represent the world’s minorities.

3. More Meaningful SEO

The world of search engine optimization is vast. And when it comes to digital marketing trends, SEO is constantly shifting. The most significant trend in SEO is writing more meaningful content that answers questions and answers them well. 

Instead of focusing all your attention on keyword research and putting out blogs that are somehow related to your business, start practicing your social listening skills. What are the hot topics in your industry right now? What questions do people have? How can you contribute to the conversation? These questions and more can lead to better SEO research and content production. 

Stay on Top of the Digital Marketing Trends With REVITY 

Stay up to date with the latest digital marketing trends can be a tough job for someone occupied with running a business of their own. That’s where we come in. Let REVITY do all the marketing research and heavy lifting for you. From SEO and content to paid and organic social media, we have the industry knowledge and experience to help you grow your business through proven strategies. 

Whether you’re a small local business or a worldwide company, we’re ready for any challenge you present. Contact us today to learn more about our services, pricing, and availability. We’re excited to speak with you soon!