When WiO SmartFoods partnered with Revity in November 2023, their email automations were underdeveloped and underperforming. Their welcome flow suffered from low engagement and uninspiring design, abandoned-cart logic encouraged discount abuse, campaign open and click rates trailed industry benchmarks, and email contributed just 23% of monthly revenue—leaving massive growth on the table.
Revity rebuilt WiO’s entire automation ecosystem from the ground up. We overhauled the welcome flow with fresh design and copy, and launched new Abandoned Checkout, Win-Back, and Post-Purchase flows to boost conversions and retention. Discount logic was restructured to eliminate abuse, and subscribers were segmented by engagement and purchase behavior for more personalized messaging. We also integrated SMS into key automations for cross-channel impact, upped campaign frequency to 2–3 touches per week, refined content strategy, and ran Smart Send Time tests to optimize open and click rates.
Over the first six months, WiO saw dramatic lifts across email and SMS: monthly attributed email revenue jumped 58%, the revamped welcome flow achieved a 38.6% click-through rate, and abandoned-cart revenue per recipient soared 195%. SMS automations also generated over $39 K in revenue between November ’23 and April ’24—turning WiO’s marketing into a true growth engine.
GRAPHS, SCREENSHOTS, TABLES ETC.
so there's some struggles with consumers and in spite of that our customers saw a greater value of our product--even though our prices slowly ticked up--because of the messaging and the advice that we got with Revity.
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