When Plush Paws partnered with Revity in October 2024, inventory hiccups and supplier delays had gutted sales across every channel. With no paid social playbook, underutilized search ads, sporadic email sends, and flat organic traffic, revenue growth had stalled.
In December 2024, Revity launched a full-funnel revival. We introduced question-first social creatives and Advantage+ Shopping ads with TOF/DPA tests; built dedicated Search, Performance Max, and Brand campaigns with weekly optimizations and negative-keyword hygiene; kicked off regular email broadcasts and rebuilt automation flows for maximum engagement; and optimized SEO—updating meta tags, speeding up page loads, and targeting high-intent keywords.
Six months in, Plush Paws saw a complete turnaround: social went from zero to 732 website purchases at a 2.25× ROAS, search ads generated 150 conversions, email revenue exploded 11×, and organic search helped reclaim thousands of visitors—transforming a stalled business into a multi-channel success.
GRAPHS, SCREENSHOTS, TABLES ETC.
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