After dominating traditional hearing-aid markets, Earlux faced a new frontier: introducing cost-sensitive Wyoming coal miners to its premium hearing-protection solution. With high price barriers and minimal brand awareness in this niche, Earlux needed a targeted strategy to break through and drive sales.
Revity zeroed in on Earlux’s niche audience using a blend of SEO, social media ads, and highly optimized Google Ads. We crafted landing pages tailored to miners’ needs, then launched prospecting and retargeting campaigns—continuously testing ad copy, creatives, and keyword bids to hone in on the highest-value segments and maximize conversions.
Earlux went from $0 in D2C revenue to seeing their first orders roll in. In Q1 2024, the program delivered 100% year-over-year revenue growth, with Facebook Ads achieving a 17.7× ROAS and an 8.01× Marketing Efficiency Ratio. Beyond the numbers, miners gained access to premium hearing aids—no town consultations required.
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