Airborne wanted to turn casual browsers into booked jump sessions across their Draper and Lindon locations—but growth had stalled. Their social ads delivered clicks but weren’t driving enough conversions, SEM campaigns lacked scale, and organic search visibility was minimal. They needed a unified strategy to ignite sustained, multi-channel growth.
Revity put in place a full-funnel Paid Media Management plan: we revamped social ads with fresh creative and tighter targeting, and relaunched SEM campaigns on Google Ads—constantly testing audiences, bids, and copy to boost efficiency. Simultaneously, we overhauled on-site SEO, fixing technical issues and crafting keyword-rich content to lift organic rankings. Each month, we fine-tuned budgets and messaging across channels and layered in retargeting to re-engage interested visitors.
In Q1 2024 versus Q4 2023, Airborne’s website bookings jumped 45.1% (215→312), while social ad clicks more than doubled (2,333→5,123)—even as social ROAS settled at 3.36× (down from 5.36×). Our SEM campaigns outperformed, with conversions up 35.7% (246.6→334.7), conversion value rising 14.2% ($17.9K→$20.4K), and ROAS climbing to 6.05× (from 4.13×). SEO efforts boosted average organic keyword rankings 12.8%, driving 90.4% YoY growth in Draper online sales, 44.4% in Lindon, and a 19.1% increase in new users (27,880→33,199).
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