Minky Mamas—known for their one-of-a-kind, cozy blankets—struggled to turn Facebook followers and site visitors into loyal customers. With no SMS capture, no abandoned-cart recovery, and an email strategy that never found its rhythm, they missed revenue and review opportunities at every turn .
Revity rebuilt Minky Mamas’ automation engine from the ground up. First, we integrated a two-step pop-up and a Facebook-Live signup form with Klaviyo to ignite list growth. Then we rolled out targeted SMS reminders for live events, segmented subscribers by messaging preference, and launched win-back and review-request flows to re-engage lapsed buyers. On the email side, we designed optimized flows (Welcome, Abandoned Cart, Post-Purchase), established a consistent send cadence, and refined copy and design to boost engagement .
In just four months, Minky Mamas’ marketing went from silent to unstoppable. SMS click rates soared to 162% above industry averages; SMS placed-order rates exploded 5,425% above benchmark; email click rates leapt 186% above norms; and email placed-order rates jumped 2,100% above expectations. Best of all, attributed revenue climbed 165%—turning subscribers into spenders and fans into repeat buyers .
GRAPHS, SCREENSHOTS, TABLES ETC.
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