Candy Jan Case Study

Boosting opt-ins and clicks through email strategy.

264% ↑

Attributed Email Revenue

612% ↑

Opt-In Rate vs. Industry Avg

298% ↑

CTR Growth

57% ↑

CTR vs. Industry Avg

The challenge

Candy Jan launched with zero email list and no automation in place. With no welcome series, abandoned-cart recovery, or targeted campaigns, they watched potential revenue slip away—abandoned carts went unaddressed, subscribers remained unengaged, and there was no reliable way to educate customers about their freeze-dried candy.

The solution

Revity built Candy Jan’s email engine from the ground up. We deployed a two-step pop-up offer to ignite list growth, then designed and launched three core flows—Welcome, Abandoned Cart, and Post-Purchase—each tailored with dynamic segmentation and optimized design. We also established a steady send cadence, tested send times, and refined copy to keep subscribers engaged without overload.

THE RESULTS

In just six months, Candy Jan’s email channel transformed into a revenue driver: opt-in rates soared 612% above industry benchmarks, click-through rates jumped 298% in six months (and 57% above average), and attributed email revenue exploded 264%. These gains turned Candy Jan’s fledgling list into a loyal customer base—and a powerful growth engine.

264% ↑

Attributed Email Revenue

612% ↑

Opt-In Rate vs. Industry Avg

298% ↑

CTR Growth

OPTIONAL PROOF

GRAPHS, SCREENSHOTS, TABLES ETC.

Revity Marketing Agency has been a blessing to my business.

They were able to take what I already had and turn it into over 100% growth in a short amount of time. They have been really great to work with.

Janette d'Argy

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