Sunstone Welders—a trusted leader in micro-welding—was losing ground as nimble D2C brands stole market share in the permanent-jewelry space. They’d never fully tested the direct-to-consumer channel, leaving them exposed and off most consumers’ radars.
Revity partnered with Sunstone in December 2023 and hit the ground running. In January, we built Facebook carousel ads that spotlighted each of Sunstone’s permanent-jewelry welders, then continuously A/B-tested creative, refined audience segments, and optimized bids for peak performance. We also layered in dynamic retargeting to recapture engaged visitors and drive them down the funnel.
By the end of Q1, Sunstone’s $7,685 ad spend delivered $189,510 in purchase value—24.66× ROAS (7.38× via AdBeacon)—at a 1.30% link-click rate and just $28.68 cost per purchase. The campaign not only reclaimed market share but fueled a fresh wave of loyal customers.
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