Engineered Labs saw their annual sales plunge by nearly one-third from 2021 to 2022, with April revenue down 61% year-over-year. Under-optimized Amazon listings and unfocused Facebook campaigns left growth stalled and margins squeezed.
In May 2022, Revity overhauled Engineered Labs’ acquisition and e-commerce presence. We revamped Amazon listings—optimizing titles, imagery, and keyword-rich A+ content—and launched targeted Facebook and Amazon Ads with refined bid strategies and audience segments. Continuous creative tests and bid tweaks drove efficiency and scaled results.
In the two years since May 2022, Engineered Labs reversed its downturn and achieved consistent growth. By April 2024, their Amazon channel surged by over 150%, while their direct online store saw a one-third boost in monthly revenue. Annual sales have climbed by 16% year-over-year on average, and customers are spending more per order thanks to higher-value product mixes.
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