Proper website development is a fundamental way for businesses to connect and engage with their customers. However, there are certain components your website needs to have if you want to see measurable success.
Listed below are four aspects that your website should include to ensure a more pleasant experience for your audience.
1. User-Friendly Navigation
Perhaps the most important element your website should feature is a logical navigation system. If a customer is new to your page and cannot effortlessly find the information they’re looking for, they will become frustrated and likely abandon your site for the competition.
Even if your business is small, you should incorporate well-planned navigation menus. These links should be prominently placed on top of every page on your site. Additionally, an option to return to the homepage should always be included.
Overall, your website needs to be simple, concise, and well-organized to see the most client retention and conversion.
2. Eye-Catching Web Design
Appealing web design is a crucial component of a prosperous website. Once a potential customer lands on your homepage, they only take a few short seconds to decide whether or not they want to continue browsing. A study from Adobe concluded that 38 percent of people will stop engaging with a website if the content is unattractive. You could be losing out on a large number of prospective clients if you fail to provide an alluring experience. Here are a few components to consider when designing your site:
- An identifiable logo
- Modern graphics, photographs, and design trends
- A homepage that shares who you are and what you do
- Multimedia, such as embedded videos or podcasts
- Easily accessible contact information
In total, make sure the web design is in line with your branding strategy so that anyone who visits will immediately understand your company’s values.
3. Captivating Content
If your website is well designed and easy to navigate, the next thing to do is create captivating and relevant content that will persuade users to keep browsing. To resonate with potential customers, write with their needs in mind. For example, if you own an outdoor retail company, you could appeal to your audience by using terms such as “rugged,” “natural,” or “open-air.” If your business is a law firm, stick to professional terminology. All of your content should enable readers to quickly sift through the material while still being able to find the information they’re looking for.
4. Mobile Responsiveness
Too many businesses approach mobile marketing as an afterthought. According to Broadband Search, 55.9 percent of the time spent on websites comes from desktop users, compared to 40.1 percent for mobile users. If you fail to create a website that is responsive to mobile devices, you could be losing out on nearly half of prospective customers.
Providing a mobile-friendly experience is a crucial piece of website development, and it is one of the most effective ways to ensure that visitors will spend more time on your site. Mobile responsiveness will also help you:
- Build trust
- Be competitive
- Strengthen your visibility
- Keep your customers’ attention
- Provide a better browsing experience
Bring Your Website Dreams to Life with REVITY Marketing Agency
If you’d like assistance with website development, REVITY Marketing Agency does it all. We take your web concept from start to finish, and help you create a site that embodies your brand and engages your audience. The REVITY team consists of creative talent and years of real-world experience, so you can ensure that you’re in good hands.
See how your business can benefit from our services today!