November to January are the busiest and most profitable times of the year, so producing valuable holiday content is advantageous for your brand.
To help, here are seven ideas to bring the holidays into your content marketing efforts this season.
- Highlight Your Most Popular Blogs of the Year
Constructing a highlight reel of your most popular articles from the past year is a great way to re-cap the content you’ve created. This will also send more readership to those posts. Include clickable links to each article that you feature, as well as a brief summary of what it was about
- Share an End-of-Year Update
Summarize your year by providing a list of your best-selling products, achievements, events that you took part in, or anything else that was notable this year. Sharing raw and real moments will make customers feel more connected to your company.
- Offer a Peek of What You Have Planned Next Year
Get your customers excited for the upcoming year by sharing a little taste of what you have planned. What you choose to share is ultimately up to you, but creating a shareable link will help spread the word and attract more clientele to your brand. This could be in the form of a photo, video, or article link.
- Create and Promote a Holiday Gift Guide
A great way to utilize holiday content is through a gift guide. Approximately 64 percent of shoppers are visiting social media platforms to find gift ideas. A page dedicated to sharing these ideas will provide value to your customers and highlight your products at the same time. You can create several types of guides to appeal to a variety of audiences.
- Share Festive Photos and Videos
Customers love to see what your business is doing to celebrate the holidays. Although celebrations look different this year due to the COVID-19 pandemic, sharing your modified plans will spread holiday cheer.
- Highlight Causes You Support
People are more likely to connect with brands that are involved with meaningful causes and share their values. Feature the causes you support and how you contribute to the community. You can also encourage your following to do the same.
- Utilize Your Email List
There are plenty of ways that you can use your email list to your benefit this holiday season. Customers who have subscribed to your emails are interested in what you have to say. Here are a few ideas of content to send to your subscribers:
- Send holiday coupons as an exclusive bonus to your email subscribers.
- To drive sales, you can offer free shipping codes.
- Send aholiday ecard to spread cheer to your loyal following.
- Express your appreciation with a heartfelt thank you.
REVITY Marketing Agency Specializes in Content Marketing
If you need help creating holiday content, REVITY Marketing Agency is here for you. Our talented and experienced writers have experience in search engine optimization, social media management, and other marketing strategies.
Contact us today to find out how we can help you grow your business.