Marketing


3 Helpful Neuroscience Tips for Marketers

Have you ever heard of Ivan Pavlov and the experiment he did with dogs? It’s a pretty famous research that led to a major school of thought in psychology. If you haven’t heard of it (and if you have) here is a quick overview of what Pavlov did and what he learned: Pavlov paired the ringing of a bell and the delivery of food to his experimental dogs. As the food arrived he measured the amount of saliva the dogs produced. Naturally, when the dogs saw and smelled the food their saliva......

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