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Total flood and fire restoration

How a Utah Restoration Company Generated 477 Leads in 6 Months (While Spending Less)

477

Total leads generated

~12.7x ROAS

+132%

Lead volume growth (57 → 132/mo)

$197

Average cost per lead (44% below the $350 target)

The challenge

Total Fire & Flood Restoration is a disaster cleanup and restoration company serving Utah. When they partnered with Revity, they needed a stronger digital presence to consistently generate inbound leads and improve their visibility for high-intent restoration searches across the state.

Their goal: increase lead volume, lower cost per lead, and rank on the first page of Google for the searches that matter most when people need help fast.

The Plan

We attacked the problem from two angles. On the paid side, we built and continuously optimized Google Ads campaigns designed to capture emergency-intent searches and convert them into calls and form fills — keeping cost per lead well below their target.

On the organic side, we executed an SEO strategy focused on quality content and new pages targeting high-value restoration keywords across Utah — building long-term visibility and compounding results month over month.


The tool

Paid Advertising
Email Marketing Service
SEO & Content

THE RESULTS

Bottom line: 477 total leads in 6 months — with 28% less spend than the prior period.

477

Total leads generated

~12.7x ROAS

+132%

Lead volume growth (57 → 132/mo)

$197

Average cost per lead (44% below the $350 target)

OPTIONAL PROOF

GRAPHS, SCREENSHOTS, TABLES ETC.

Great company! They've been doing the marketing for our emergency restoration company for a long time and it's been a really good experience.

They’ve helped us get more consistent leads coming in and actually get a good return on what we’re spending. We can see what’s working and it makes a big difference to have that transparency which our last marketing company was lacking. They’re easy to work with, stay on top of things, and do what they say they’re going to do. Overall, we’ve had a great experience and would recommend Revity to other companies like ours. The ROI has been what we were looking for in marketing.

Brian Wilson, Total Fire & Flood Restoration

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