Just a few short years ago, using social media to market your business was all but unheard of. Now, if you’re not using social media for marketing, your company is without a doubt missing out on many opportunities.
If you’re not comfortable with social media you may be wondering what good it will really do. It doesn’t matter what you’re selling or which market you’re trying to attract – social media is great for marketing, and here are five reasons why.
Why You Need Social Media Marketing
1. It’ll Boost Your SEO
As discussed last week, search engine optimization is critical when it comes to increasing the visibility of your site.
But just taking advantage of keywords on your website won’t cut it, especially when you have so many other platforms and opportunities to use these keywords and phrases.
Facebook, Twitter, Instagram, and other social media platforms can ultimately boost your SEO, thus boosting your search ability.
2. Better Brand Recognition
Going hand-in-hand with a boost in SEO, using social media will give your company better brand recognition.
With at least three new platforms (Facebook, Twitter, Instagram) hosting your company name and products, you better believe someone new is going to stumble across it.
Users who have previously come across your company will see it a second, third, or even fourth time. This kind of exposure and ultimate recognition is nothing but beneficial for your company.
This kind of exposure and ultimate recognition is nothing but beneficial for your company.
3. Build Relationships
Consumers can stop by your website and gather information or buy your goods, but are you really building a relationship with them?
Through social media, it’s really easy to build a unique relationship with customers.
You have a whole new platform where you can give information, but you can also receive direct feedback from customers too.
It’s a great way to get to know your customers as you can see their posts, likes, comments, and pictures.
What do they like or dislike?
What posts or products do they share with their friends and family members?
Social media a great way to connect with consumers, and it’s also a great way to connect with other businesses for collaborations and projects.
This interaction provides a humanizing element that consumers are drawn to.
Social media ads are easy to customize, and therefore easy to target specific audiences. You can narrow your ads by a consumer’s location, their purchase history, pages they’ve like, or even their education.
5. Great Customer Service
While it may not seem like a good thing to get immediate feedback, particularly poor feedback, social media actually gives you an opportunity to have great customer service.
If something doesn’t work quite right or is lacking in quality, many social media users will tell you.
Whether it’s a comment, tag, or tweet, you’ll the be the first to know. This means you’ll be the first to deal directly with the customer and correct the issue.
Customers love when they feel like their feedback is being heard, and social media provides that opportunity.