It’s no secret that social media can be a great source of power for your business, especially when used correctly. A large part of that success and power comes from the users of social media.
The only problem is, maybe you’re not sure exactly how to interact with those who interact with you (or those you hope will!). It isn’t like meeting and talking with someone in person; online interaction has its own set of social norms and rules.
But they are important to learn if you want to have success using social media to market your business, which you obviously do. Here are a few tips on how to interact with your followers on social media.
Respond to All Comments
Nothing will excite followers more than getting a response to their question, concern, or comment. Likewise, nothing can be as off-putting as being totally ignored. Make it a priority to engage with your followers by responding to all comments. But there’s no need to be boring about it!
There are many creative ways that you can respond that will keep it interesting for both you and your followers.
First, try responding and then following up with a question for the commenter. You should also try using emojis in your responses, images, and even GIFs.
Post Frequently
If you’re looking to increase engagement, it’s important to post frequently, ideally a few times a day per platform. Know your audience to know the best times of day to post too. And be sure you’re posting ideas, inspiration, or entertainment that is relevant to your audience.
Be Personable
Above all, it’s important to be yourself. You want to be personable so that people feel like they are able to get to know you and make a connection with you and your business. You can do this by using the techniques above, being genuine, joking with, and staying connected with your followers.
Another great way to do this is to start a Facebook group. It will allow you to get to know your followers better and give them more direct access to you to ask questions or make comments. This will further reinforce the loyalty and community you are trying to build.
The good news is that as you work to successfully interact with your followers on social media, it will only increase your number of followers. Better still, you’ll help to create loyalty among your followers, which is the very best thing you could ask for when it comes to social media users.
You may be wondering how you’ll be able to manage all of this new interaction; that’s where some tools can come in handy. Just like you can optimize for free with certain tools, you can find applications to help make interaction more simple and even automated (just avoid too much automation). And just as there are website optimization services, there are also social media professionals who can help to manage your interaction for you.
Whether it is for SEO, site optimization, or website optimization, there are some things better left to professionals trained for that job specifically. You should always play a role in follower interaction, but if you aren’t able to keep up with the interaction, don’t hesitate to bring in some help so that you can continue to build that crucial bond and loyalty with your followers.
